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Why aren't my product samples loading?

Samples not loading usually means the sequence linked to that product was paused or the TikTok Shop sync hasn't run yet. Refresh and recheck.

Written by Michael Tona

A blank Sample Requests page is usually one of three things, and you can rule them out in a couple of minutes.

Quick answer

Samples usually fail to load for one of three reasons: a stuck loading state that a page refresh clears, a fresh TikTok Shop connection that is still syncing (five to fifteen minutes), or a silently expired TikTok auth token. Refresh first, wait ten minutes if you just connected, then disconnect and reconnect TikTok Shop under Settings, Integrations.

1. Refresh the page

Start with a manual page refresh, soft reload or hard refresh. Either tends to clear a stuck loading state, since sample data fetches happen on page load and occasionally drop a packet during a slow sync.

2. Give a new connection time to sync

If you just connected your TikTok Shop or added a new store within the last few minutes, silence is normal. Sample data has to flow from TikTok's affiliate system into our database, and that initial sync typically takes five to fifteen minutes for active shops with existing creator activity. New shops with zero affiliate history stay empty until the first creator actually requests a sample, since there is nothing to display yet. Give it ten minutes after a fresh connection before assuming anything is broken.

3. Reconnect TikTok Shop

When a refresh and a sync wait do not fix it, the issue is almost always a stale TikTok auth token. The page pulls request data through your authenticated integration, and if that token expired silently (which sometimes happens after inactivity), the layout renders but no rows appear. Go to Settings, Integrations, disconnect TikTok Shop, then reconnect through the secure auth flow. Once the integration shows green, the page should repopulate within a minute.

Still hitting an error after all three? Our Discord is the fastest way to reach us. Want us to walk through your Sample Manager setup? Book a call with our team.

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