📄 Hubfluence Creator Campaign Brief Template
Use this brief when hiring TikTok or UGC creators for either a one-off post or monthly retainer. It sets expectations for content style, usage rights, payment, and more.
🧾 Creator Brief Template #1
🛍️ Brand Overview
We’re [Brand Name], a [1-liner about your product or mission].
Our goal is to partner with creators who match our vibe and can create authentic TikTok content that blends into their feed.
📦 Deliverables
Option 1: One-Time Project
1 TikTok post (organic, not Sparked)
Post must go live within 5 days of receiving the product
Product should be visible within the first 3 seconds
Keep it true to your style (GRWM, voiceover, testimonial, etc.)
Option 2: Monthly Retainer
3 TikTok posts per month
Option to Spark the content (with your approval)
Bonus: 3 UGC clips for paid ads (not required to post on your page)
💰 Payment
One-Time Rate:
$___ per post
Product shipped free
Paid via [PayPal / Venmo / Zelle] within 24–48 hrs of post going live
Retainer Option:
$___ per month for 3 posts
$___ for any extra UGC not posted publicly
Paid upfront or Net 15
Optional Commission:
Earn [__]% via TikTok Shop affiliate link on tracked sales
🔓 Usage Rights
We may repost your content to our brand channels (with credit)
You retain full rights to the video
Spark Ads only if approved in writing
📅 Timeline
Product ships: [Insert Date]
First post deadline: [Insert Date]
Retainer cadence: 1 post/week or agreed-upon schedule
✅ Final Notes
No hard sell — just be yourself
Authentic > Overproduced
If you’d naturally recommend this, we’re doing it right
Here’s your Intercom Help Center article featuring the Creator Brief Template, rewritten for clarity and formatted as a premium resource inside the Hubfluence knowledge base.
Title: Do you have a creator brief template I can send before a campaign starts?
Description: Use this plug-and-play creator brief to align expectations, content angles, and deliverables before product gets shipped.
Full Article:
A strong brief = better content + fewer questions later.
Below is a fully built creator brief template that you can send before shipping product. Use this inside Hubfluence, Growi, or email to ensure every creator knows exactly what to post, when to post, and what to focus on.
🧾 Creator Brief Template #2
📣 Campaign Overview
We’re partnering with creators to highlight [Product Name] as a go-to for [use case/lifestyle].
You’ll receive [product + deliverables].
The goal is content that feels native, genuine, and valuable to your audience.
📦 About the Product
Name: [Insert Name]
What it does: [Short explanation]
Why people love it: [Top review, benefit, or selling point]
Website: [link]
📋 Deliverables
1x TikTok or IG Reel (15–30 seconds)
Optional: Raw UGC clips for paid ads (non-posted, you keep rights)
🧠 Key Angles / Talking Points
Highlight [benefit or use case]
Mention [unique feature, result, or customer review]
CTA: [mention link, drop, limited-time offer]
✅ DOs
Use natural lighting
Show the product in use
Speak in your own tone — don’t overproduce
❌ DON’Ts
Mention competitor brands
Over-script or make it feel like an ad
Use poor-quality audio or video
🗓️ Timeline
Product ships: [Insert Date]
Content submitted: [Insert Date]
Post goes live: [Insert Date]
💰 Payment
$[XX] flat fee + [X]% affiliate commission
Bonus: $[X] if GMV exceeds $[X] in 30 days
Paid via [Growi, PayPal, etc.] on [Net terms]
TL;DR — What Makes a Great Creator Brief
Explain the why behind the campaign
Give enough structure without killing creativity
Be clear on timeline, deliverables, and tone
Include payment info up front
Use tools like Hubfluence + Growi to track everything at scale
Need help plugging this into your next campaign?
Email us at [email protected] or drop a message in Discord — we’ll help you set it up clean.
Want us to format this into a downloadable PDF or Notion page? Just say the word.