Creative testing is the key to finding what content converts on TikTok Shop. Don’t just guess what works — test it, track it, and scale the winners.
Here’s a proven 6-step creative testing approach for brands using Hubfluence:
Step 1: Research & Plan
Analyze top creators in your niche
Look at the top 3 brands crushing it in your category
Note the hooks, creators, and product angles they’re using
Extract common themes that drive views or sales
Step 2: Test What Works
Write multiple creative briefs with different hooks and content styles
Reframe them to align with your own brand and product
Bucket each creative by creator profile (e.g. UGC girl, comedic guy, clean aesthetic)
Assign briefs to match each profile style
Step 3: Activate Affiliates
Use Hubfluence to find affiliates with high-quality content and potential
Offer $20–$30 content bonuses to incentivize fast execution
Drop the creative brief directly into DMs as an image or doc — keep it frictionless
Track post completion using the Hubfluence CRM
Step 4: Identify Insights
Review which creatives performed best (CVR, retention, thumbstop ratio)
Identify which hooks, creators, and angles worked
Map those results back to the brief and audience type
Step 5: Test Again
Keep what worked — but tweak one thing at a time
Test new angles, new intros, or new creator types
Focus testing on your top-performing creator pool
Step 6: Scale the Winners
Spark ads on top-performing content
Share winning formats with your affiliates so they can copy success
Run challenges or incentives that follow the viral formula
Build a vault of proven creatives to reuse in future launches
📊 Metrics to Watch:
Thumbstop Ratio = 3s views / impressions
Retention Rate = Avg watch time / video length
Conversion Rate (CVR) = Conversions / total clicks