Picking the wrong product = wasted time, creators, and samples.
That’s why we built this TikTok Shop product validation system — used by 7-figure brands to test before they scale.
Here’s how to apply it:
🧠 Phase 1: Nail Your Niche & Audience
Step 1: Choose your niche.
Beauty, fitness, pet, wellness, kitchen, etc. Don’t go broad — pick one lane.
Step 2: Define your TikTok customer.
Age? Interests? Pain points? Think in TikTok archetypes (e.g., “Clean Girl,” “Pet Mom,” “DIY Dad”).
Step 3: Identify aesthetic alignment.
Is your product visual? Does it fit a community identity that’s active on TikTok?
📦 Phase 2: Evaluate Your Product Idea
Step 4: Gut check your product.
Is it visually demonstrable?
Does it solve a clear problem?
Is it priced reasonably compared to the market?
Would someone stop scrolling to watch it?
Step 5: Analyze the TikTok competition.
Who else is selling this or similar products?
What’s their hooks? Their angles? What gaps can you fill?
Step 6: Check your margins.
Use this simple formula:
MSRP - COGS - TTS commission - samples - marketing - creators = margin
🎥 Phase 3: Match It With the Right Creators
Step 7: Find creators who already sell similar products.
Use Hubfluence filters:
High GMV
Niche-aligned
Active post rate
Step 8: Study content strategy.
What’s working in your niche? Hooks, formats, camera angles?
Step 9: Define formats to test.
Use this checklist:
✅ Problem/Solution
✅ Routine / GRWM
✅ Before-After
✅ Duet/Reaction
✅ Storytime
✅ UGC testimonial
Step 10: Outline creative test plan.
Pick 2–3 hooks, 2–3 formats, and test combinations. Track:
Hook rate
CTR
GMV
Shoppable video views
📈 Phase 4: Plan Sampling & Forecast
Step 11: Create a sampling ramp.
How many creators will you seed in Week 1?
Week 2? Week 3? Plan it out.
Step 12: Forecast based on sensitivity.
What happens if only 20% of creators post? What if 50% do? Set realistic expectations and buffers.
Step 13: Profitability check.
Is your expected margin above 20%? Run your numbers.
Do you have room for a few dud posts?
🧪 Before You Launch:
✅ Complete this research process
✅ Plug insights into your creator briefs
✅ Use Hubfluence to find, seed, and manage your top creator matches