LIVE shopping on TikTok lets creators showcase and sell your product in real-time.
Think of it like QVC for Gen Z — but faster, more interactive, and directly shoppable during the stream.
Here’s how LIVE commerce works:
A creator goes live on TikTok and features your product.
Your product is linked directly in the LIVE interface.
Viewers can purchase mid-stream without leaving TikTok.
You fulfill the order, and the creator earns a cut of the sale.
Using Hubfluence LIVE campaigns:
You can discover creators who specialize in TikTok LIVE selling.
Filter creators by LIVE frequency, past GMV, and engagement rate.
Build outreach campaigns to invite creators to host a LIVE with your product.
Track post-LIVE results, including clicks, sample requests, and conversions.
LIVE campaigns work especially well for:
Product launches
Time-sensitive promos
High-engagement products (beauty, wellness, gadgets, etc.)
Demonstrative product selling
Need help finding the right LIVE sellers? Use the Hubfluence creator filters to prioritize talent with strong live conversion performance.