Skip to main content

What are Shoppable Videos and how can I use them to sell?

Learn how shoppable videos work on TikTok and how Hubfluence helps you launch creator campaigns around them.

Updated over 7 months ago

Shoppable videos are TikTok videos where users can directly purchase your product without leaving the app. A product link appears as a tag on the video, making the entire experience seamless — watch, click, buy.

Here’s how it works:

  1. A creator posts a video featuring your product.

  2. Your product appears as a clickable link on the video.

  3. When a viewer taps it, they can check out instantly through TikTok Shop.

  4. The creator earns commission if it leads to a sale.

With Hubfluence, you can:

  • Discover and outreach creators who already have viral-style content

  • Build campaigns specifically requesting shoppable video content

  • Track engagement and conversions from those videos

Shoppable video campaigns are one of the fastest ways to turn TikTok traffic into instant sales, with no external websites needed.

Did this answer your question?