Once a creator hands over a video, the next conversation usually circles around how you can actually use it. Reposting to your brand TikTok is one thing. Running paid spend behind it on Spark Ads or pulling clips into a Meta ad is another, and most creators want explicit confirmation before that happens.
Below is the wording that works for almost every situation. Send it in DMs, drop it into the email thread, or save it as a CRM note in Hubfluence so the next person on your team can find it without digging.
"Hey Maya, I wanted to follow up and see if you're okay with us repurposing the video you made with Lumen Hydrator. We plan to get your approval to repost it organically on our TikTok & Instagram, run it as a Spark Ad on TikTok, and repurpose clips within our brand ad creatives on Meta and YouTube. Full credit goes to you, and you keep the original — we're just asking for usage rights. Cool with you?"
Two things are doing the work in that message. The first is naming each placement explicitly so there's no surprise later when an ad runs on a platform the creator didn't expect. The second is making clear the creator still owns the content. Most creators say yes immediately when those two pieces are in place, and the ones who hesitate usually want a small bump in payment for paid usage, which is a normal negotiation.
Save the message inside Hubfluence as a CRM note tagged to the creator's record so the rights paper trail lives next to the rest of their campaign history. If you ever need to defend a usage decision later, that note is the receipt.
Questions on how to handle a creator pushing back on rights? Message in our Discord support server or email us at [email protected] and we'll be happy to help!
Do you have a UGC rights and usage template?
A short permission template you can paste into a creator chat once content is delivered, covering reposts, Spark Ads, and paid repurposing.