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How does affiliate marketing work on TikTok Shop?

Breakdown of TikTok's affiliate system and how Hubfluence helps brands scale with creators.

Updated over 7 months ago

TikTok Shop uses a built-in affiliate system that lets creators earn a commission every time they drive a sale. As a brand, you set the commission rate and make your products available to creators through the affiliate marketplace.

Once set:

  • Creators can request to promote your product.

  • You can approve or deny these requests.

  • Approved creators can tag your product in their videos.

  • When a customer buys through their link, they get paid and so do you.

Hubfluence automates this by:

  • Finding top-performing creators in your niche

  • Auto-messaging them with personalized campaign invites

  • Managing sample requests and campaign performance

No manual DMs, no cold outreach, just systemized scaling for your brand.

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