Top Brands surfaces the brands actually winning on TikTok Shop — ranked by real sales, video volume, and live-stream GMV pulled directly from TikTok's marketplace activity. It's the screen most operators wish they had before they started building out their own creator program, because it tells you who the real competitors are in your category and exactly how they're driving revenue (paid spend, organic creator volume, or live commerce).
Each brand profile includes the metrics that actually matter for competitive analysis: 30-day sales, total sales lifetime, product catalog size, average price point, video volume in the last 30 days, total video views, video-attributed GMV, live-attributed GMV, and the region where the brand is operating. Click into any brand and the view expands into deeper sales history, product-level breakdowns, and performance trends over time so you can pattern-match exactly what's working on their end.
The two filter controls at the top right of the table do the heavy lifting. Filter narrows the brand list by category, region, GMV range, or whatever cut matters for your analysis. Display lets you customize which columns show in the table so you're focused on the metrics relevant to your current question — pricing analysis, video-vs-live revenue split, catalog depth, anything you'd otherwise have to pull into a spreadsheet.
How operators actually use this: identify which competitors are scaling fastest in your niche, decode how their revenue splits between video and live (a brand doing 80% of GMV through live is running a fundamentally different program than one doing 80% through static creator videos), reverse-engineer their pricing strategy at a glance, and spot which categories have a clear leader versus a fragmented field with room for a new entrant.
All data refreshes from live TikTok Shop marketplace activity, so the picture is always current. Want help reading a specific competitor's data or building a counter-strategy? Message in our Discord support server or email us at [email protected] and we'll be happy to help!