If you’re just getting started on TikTok Shop, it can be tempting to approve every creator that asks for a free product. But here’s the truth:
Quality beats quantity — every time.
To get real traction, we recommend:
Prioritizing high-quality creators (high GMV, post rates, or engagement rates)
Using your niche targeting to filter out mismatched creators
Approving samples based on post rate % and prior performance (GMV)
Skipping mass giveaways to creators who haven’t delivered content before