Saw a different number on your last invoice?
Most of the time, it means your plan automatically moved up a tier. That happens when your store's rolling 30-day GMV crosses a threshold. Hubfluence runs on a usage-based billing model, where plans scale with your store's GMV. Those caps are tied to TikTok Shop GMV brackets, since higher-revenue stores unlock higher messaging limits inside TikTok itself. Once you blow past the limits of your current tier, we move you to the next one so your campaigns keep running without interruption. You'll see a notification by email and inside the dashboard the moment an upgrade triggers.
Why did we build it this way? The alternative is cutting you off mid-campaign, which kills momentum during your best outreach windows. Auto-upgrades keep the messages flowing and squeeze every bit of usage out of your weekly limits.
Hubfluence also runs on feature-based plans, which is the other reason your price might shift. Certain tools — Social Intelligence, the Auto-Responder Agent, the AI Auto-Approval Agent, agency-level Campaign Management, and a few others — only unlock on higher tiers. If you tried to open a feature and it asked you to upgrade, that's why. Moving up the plan ladder gives you access to those tools alongside the higher outreach caps.
You can view your current plan and rolling usage from Settings, then Billing. The same page lets you downgrade at any time if a smaller tier fits better next month, and shows which features are available on each plan so you can see exactly what an upgrade unlocks. If a recent upgrade caught you off guard, reach out to support.
Most operators stay one tier ahead of where their GMV would peg them, since outreach volume tends to lead revenue. If a price jump changes your business dramatically, create a ticket in the Discord and we’ll sort things out.