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Navigating the analytics dashboard

The analytics dashboard shows attributed GMV, message volume, sample status, and creator-level performance pulled from TikTok Shop in real time.

The Analytics Dashboard is where you find out whether the work is actually working. It pulls every signal that matters across your TikTok Shop creator program — invites sent, response rates, samples shipped, posts going live, GMV attributed back to specific creators — into one screen that updates as your team and your bots do the work.

When you log in, the dashboard is the first thing we'd point you at. Outreach numbers, campaign progress, and creator-attributed sales sit side by side, so you can see at a glance whether last week's outreach push is converting, which creators are driving revenue, and where the leaks are if the funnel feels off. New users especially benefit from starting here, since the rest of the platform makes more sense once you've seen the big picture moving in real time.

Stuck on a number that doesn't match what you're seeing in TikTok Seller Center? Hop into our Discord and we'll dig into your account.

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