If you are searching for UpTk, you are looking for a tool that changed names. Here is what happened and how the alternatives compare in 2026.

UpTk rebranded to Cruva in October 2025, so the tool formerly called UpTk is now Cruva, a TikTok Shop affiliate platform starting at $199 a month. If you want a lower-priced all-in-one with the same workflow, Hubfluence is the best UpTk alternative in 2026: AI creator search across 4M+ affiliates, automated outreach, sample management, and GMV reporting from $149 a month, with Amazon and Shopify halo reporting on lower tiers.

UpTk is not gone, it was renamed. In October 2025 it rebranded to Cruva and kept the same TikTok Shop affiliate workflow. So a search for a "UpTk alternative" is really a search for a Cruva alternative, or for a different tool entirely.

Hubfluence runs the same core workflow, AI creator search, outreach, sampling, and GMV reporting, from $149 a month with public pricing, and includes Amazon and Shopify halo reporting on lower tiers instead of gating it to the top plan.

Cruva (formerly UpTk) starts at $199 a month for Basic, $399 for Growth, and $599 for Scale, with halo reporting on the Scale tier.

Euka and Reacher are other full-workflow TikTok Shop tools, both starting at $199 a month.

If you were happy with UpTk, Cruva is the same tool under a new name. If you want the same workflow for less, with halo reporting included earlier and the deepest Social Intelligence in the category on every tier, Hubfluence is our recommendation. It covers what UpTk did and starts $50 a month lower.

Looking for UpTk and want the same workflow for less? Book a demo and we'll show you the same creator search, outreach, and GMV reporting with halo tracking included on lower tiers.