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What is Amazon Ads in Hubfluence?

A rundown of the Amazon workspace and creator attribution on Amazon.

Written by Michael Tona

TikTok creator content rarely stays on TikTok. Shoppers discover a product from a creator, then buy it on Amazon. Amazon Ads brings that whole off-marketplace story into one place.

Quick answer

Amazon Ads is the Hubfluence Amazon workspace. It pairs Amazon ad management with creator attribution links, Halo Effect revenue reporting, and Amazon brand analytics, so you can see how your TikTok creator content drives sales on Amazon, not just on TikTok Shop. It builds on Halo Effect Tracking.

What it brings together

  • Creator attribution links. A trackable Amazon link per creator, tied to the sales it drives.

  • Halo Effect revenue. TikTok creator activity correlated against Amazon revenue lift.

  • Brand search performance. Branded search query trends and share on Amazon over time.

  • Brand hub trends. Movement in your Amazon brand analytics and store traffic.

Creator attribution on Amazon

Give each creator a trackable Amazon link and Amazon Ads ties the sales back to the creator who drove them. A creator's TikTok Shop GMV and their Amazon attributed sales sit side by side, so you see the full picture of what a creator is worth, not just the slice that converted inside TikTok Shop.

How to get started

  • Connect your Amazon seller and brand accounts to Hubfluence.

  • Generate creator attribution links for the creators in your program.

  • Correlate TikTok creator activity with Amazon revenue through Halo Effect Tracking.

  • Watch branded search and brand-hub trends move as creators post.

Questions about Amazon Ads? The fastest way to reach us is our Discord, where tickets are usually answered within minutes. When you are ready to see how your TikTok creators move Amazon revenue, book a demo and we will walk you through it.

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