Meta Creator Campaigns extend the creator commission model you already run on TikTok Shop to Meta ads, so you are not stitching together a UGC platform, an ad manager, and a payout tool.
Quick answer
Meta Creator Campaigns let brands pay creators on performance for Meta ads. You set a commission or per-signup rate by product type, creators join and submit content, that content runs as whitelisted ads on Meta, and Hubfluence tracks the sales and signups each creator drives and pays them out.
How it works
Set the terms. Create a campaign, pick the product, and set a commission or per-signup rate. Rates can differ by product type: a percentage of sales for a physical product, a flat amount per signup or install for an app.
Creators join. Creators opt in and submit content. Pull them from your existing Hubfluence creator base or invite your own list.
Run whitelisted ads. Approved content runs as whitelisted ads on Meta, posting from the creator's handle with your ad spend behind it.
Track and pay out. Hubfluence attributes the sales and signups each creator drives and pays them out from the same dashboard.
One creator base, two channels
This is the difference from a Meta-only UGC tool. Hubfluence already runs the TikTok Shop side of your program: AI Creator Search, DM and email outreach, sample management, and GMV tracking. Meta Creator Campaigns add Meta as a second paid channel on the same creator base, so you are not rebuilding your roster or your reporting in a separate tool.
How to get started
Connect your Meta ad account and your product catalog.
Create a campaign and set commission or per-signup rates by product type.
Invite creators, approve their content, and launch it as whitelisted Meta ads.
Track attributed results and pay creators out from one dashboard.
Questions about Meta Creator Campaigns? The fastest way to reach us is our Discord, where tickets are usually answered within minutes. When you are ready to run creator-driven Meta ads on the same roster as your TikTok Shop program, book a demo and we will walk you through it.