Top Brands surfaces the brands actually winning on TikTok Shop, ranked by real sales, video volume, and live-stream GMV pulled directly from TikTok's marketplace activity. It is the screen most operators wish they had before building their own creator program.
Quick answer
Top Brands is a Social Intelligence view that ranks the brands winning on TikTok Shop by real marketplace data: 30-day and lifetime sales, catalog size, average price, video volume and views, and video-attributed vs live-attributed GMV. Use it to identify your real competitors, decode how their revenue splits between creator video and live commerce, and reverse-engineer their pricing and program strategy.
What each brand profile shows
Each brand profile includes the metrics that matter for competitive analysis: 30-day sales, total lifetime sales, product catalog size, average price point, video volume in the last 30 days, total video views, video-attributed GMV, live-attributed GMV, and the region the brand operates in. Click into any brand and the view expands into deeper sales history, product-level breakdowns, and performance trends over time so you can pattern-match what is working on their end.
Filtering the view
The two controls at the top right do the heavy lifting. Filter narrows the brand list by category, region, GMV range, or whatever cut matters. Display customizes which columns show, so you focus on the metrics relevant to your current question (pricing analysis, video-vs-live revenue split, catalog depth) instead of pulling it into a spreadsheet.
How operators use it
Identify which competitors are scaling fastest in your niche.
Decode how their revenue splits between video and live (a brand doing 80% of GMV through live runs a fundamentally different program than one doing 80% through static creator videos).
Reverse-engineer their pricing strategy at a glance.
Spot which categories have a clear leader versus a fragmented field with room for a new entrant.
All data refreshes from live TikTok Shop marketplace activity, so the picture is always current.
Want help reading a competitor's data and building a counter-strategy? Book a demo and we will walk through Social Intelligence on your category. Quick question first? Our Discord is the fastest way to reach us.