Giving out free product doesn’t guarantee content. But with incentives, creators are rewarded only when they deliver.
Let’s compare:
| Sampling | Incentive |
Cost | $35 (3 units + shipping) | $30 flat payout |
Content Guarantee | Maybe 1 post | 3 posts guaranteed |
Effort from Creator | Low | High |
Outcome | Unpredictable | Reliable content volume |
If you’re serious about growing GMV and seeding viral content, incentivizing behavior works better than hoping for the best.